What's a binge?

Binge drinking is the consumption of four or five alcoholic drinks per occasion (depending on the drinker’s gender). The CDC just released a video about binge drinking that describes some myths and realities, and gives community prevention strategies.

In addition to the excellent information shown in the video, I would like to add that excessive consumption sets a bad example for youth and young adults, who are looking to adults to set the standards for behavior.

Infographic of the day

Figure 1. Percentages of Past Month Alcohol Use among Persons Aged 12 to 20, by State: 2006 to 2008

Alcohol for a cause

Last week’s Portland Phoenix has an article about “drinks for a cause” (Fine Wine, Fine Cause by Leischen Stelter, March 31, 2010)—a way to raise money that has been gaining popularity in recent years. Alcohol and fundraising can seem to go inevitably together.

21 Reasons staffer Jen Hodsdon worked in the development field for many years, and responds to the Phoenix article:

I can’t tell you how many times I’ve heard development people say that they need event attendees to get a few drinks in them before they’ll start bidding in fundraising auctions or donating money. I think it comes from a larger cultural situation in which adults feel like they need to drink to get together. However, I’d like to encourage non-profit organizations, especially ones that serve youth, to consider reducing or eliminating alcohol-based fundraisers.

It’s true that fundraising events can feel awkward, because the people there are getting together for a cause rather than because they necessarily like each other—and alcohol is a shortcut to relaxation.

But youth watch what adults do, and tend to mimic the behavior and beliefs of adults that they admire. They observe how we calm our anxieties and relax, and drinking to do this can send the message that alcohol is a necessary tool for relieving stress—and can encourage teens to self-medicate with alcohol to relieve their own stressors and anxieties.

To avoid sending this message, adults can demonstrate and discuss other ways to get over the anxiety of getting together with strangers, like using icebreaker games or practicing conversation topics before the event.

Event planners might also believe that everybody is serving alcohol at their events—and they fear that people won’t attend if there’s no alcohol or if it’s restricted. However, I did a survey last year of 185 Portland non-profits, and about half of the respondents said that they didn’t hold any events that served alcohol!

And, it turns out, most adults don’t mind: a national survey showed that 80% of adults support restricting alcohol sales at events. In addition, alcohol-free fundraisers would be more appealing to people who prefer events that are free from alcohol-related problems.

21 Reasons has released a guide for non-profits on serving alcohol at community events. It give tips for managing risk if you do decide to serve alcohol, and some things to consider if you’re thinking about going alcohol-free. The guide is available digitally or in hard copy by emailing Jen.

Prom Photo Contest, $500 Grand Prize

21 Reasons, with the help of Tim and Eva in the Morning on Maine’s Coast, 93.1, is announcing a “best” prom photo contest—with a cash prize of $500 to the most awkward, uh, winner!

Wow, Times Have Changed, and for the better. Thank goodness underage drinking is going the way of big hair, ruffled shirts, and bad fashion!

To celebrate the fact that underage drinking rates in Portland have been declining since 1995, 21 Reasons, an underage drinking prevention coalition, is sponsoring a Prom Photo Contest. Why? Since underage drinking can harm the developing brain (which actually stops developing at the ripe old age of 25!), this decline in drinking rates is cause for celebration!

Who can enter? Anyone over 29 can enter, because anyone 29 and older was in high school before 1995.

How do I enter? Go into the attic and find your most awesome prom photo, then go to www.21reasons.org and follow the simple directions. It’s so easy even a baby boomer can do it.

What can I win? There are two ways to win! The first 21 photo entries will receive a $10 music download card. The photo with the most votes will receive $500!

HOW do I win? When your photo is posted online, 21 Reasons will send you a link to it. You send the link to ALL your friends and family, and then they can vote for your photo as the best! On-line voting opens up April 12th. Photos posted as they come in until then.

Why should I participate? Not only is this a fun contest with amazing prizes, but spreading the word about how “times have changed” will help parents, and everyone else, realize when it comes to underage drinking we’re headed in the right direction. There are more statistics and information below.

Overview:
• Accepting photos for two weeks between March 29th and April 11th.
• On-line Voting begins April 12th and lasts one week until April 19th.
• Winner Announced Tuesday, April 20th. LIVE Tim and Eva in the Morning on Maine’s Coast, 93.1- WMGX.
• Winning photo to be used in a Prom and Graduation season reminder card to be distributed through area participating tux, florists and limousine companies. The cards will be distributed with each boutonniere, corsage, or limousine contract. Messages on the card will remind parents that most youth don’t drink and that parents can and do have the power to enforce underage drinking rules.



Additional Information:

According the Maine Youth Drug and Alcohol Use Survey, most youth don’t drink. In fact, only 28% say they have had a drink in the past 30 days. That’s down from almost 40% in 1995. In addition, a recent Parent Phone Survey sponsored by 21 Reasons revealed more Portland parents are concerned about underage drinking and taking concrete steps to prevent it. This includes:
• talking with their teens about alcohol
• asking if alcohol will be at parties
• calling party hosts to make sure alcohol will not be provided

Due to modern brain scanning technology, we know more now than ever before about the harm underage drinking can cause the developing brain.

Together, we are making underage drinking a thing of the past…just like those tacky prom dresses.

For more tips and information, visit: http://www.21reasons.org

Canadian drinking

Often in our work to prevent underage drinking, we hear the argument that countries with a lower minimum legal drinking age (MLDA) have fewer problems with alcohol. And since Canada is our nearest neighbor—and the Canadian MLDA is 19 in most provinces (18 in Alberta, Manitoba, and Quebec)—we thought we’d share recent research results about teen drinking in Canada—and compare them with stats from Portland, Maine.

	Manitoba 2009	Portland 2008
% of 9th graders who drank in the past month	39%	32%
% of 12th graders who drank in the past month	69%	52%
% of 9th graders who binge drank recently	19% (within 30 days)	18% (within 2 weeks)
% of 12th graders who binge drank recently	51% (within 30 days)	31% (within 2 weeks)

These statistics demonstrate that a lower drinking age doesn’t improve alcohol-related problems for youth—in fact it increases the likelihood that younger teens will drink and drink more heavily.

The Manitoban government is addressing these issues “by boosting fines, cranking up public-awareness campaigns and convening a summit on the issue. [They] also vowed [March 4] to beef up enforcement of laws preventing the sale of tobacco to minors, while boosting fines for offending clerks and retailers”(source)—exactly the kind of environmental prevention efforts** that can help lower those rates.

**”Prevention aimed at the environment is based on the community systems perspective that views a community as a set of persons engaged in shared social, cultural, political, and economic processes.” [http://wch.uhs.wisc.edu/docs/SIG/fisher-EnvironmentalPreventionStrategies.pdf] Environmental prevention basically looks to change the context that youth live in to support their healthy choices.

Superbowl XLIV

Well, Superbowl 44—along with all of its hype and overconsumption—is finally over. What do the numbers bring us on this Tuesday after the Big Game?

325,500,000: Gallons of beer drank by Americans on Superbowl Sunday (source).

100,000,000: The number of estimated viewers of Super Bowl XLIV (source).

80: The percentage of the general public that believes that alcohol advertising influences youth to drink alcoholic beverages (Source: Bureau of Alcohol, Tobacco and Firearms, Executive Summary of Findings of Research Study of the Public Opinion Concerning Warning Labels on Containers of Alcoholic Beverages (Washington, DC: BATF, 1988))

60: The percentage of US households that tuned into the game (source).

43: The percentage of 18-24 year olds who watch the Super Bowl (source)

10: The number of times an alcohol ad has won the USA Today Superbowl Ad Meter contest. For the past two years, however, the winners have been snack foods instead of alcohol!

10: The number of alcohol commercials that aired during the game (source: staff count)

3: The age of a local dj’s child who announced, after watching a commercial, “I love beer!” (source: 2/8/10 WJBQ97.9 morning show)

2: The number of winners of the 2nd Annual Free the Bowl Contest. See winners here.

1: Anheuser Busch InBev was once again the biggest advertiser during this year’s Superbowl. They purchased five minutes of advertising time (source), at an estimated cost of $27 million (source).

For more information about alcohol marketing and youth, check out CAMY and the Marin Institute.

Prevent Underage Drinking

It’s hard to know just what to do about underage drinking.

The environment around a young person is a powerful influence in whether they choose to drink—or not.

And youth are less likely to drink if…

· Alcohol is really hard to get.

· They feel like adults in their community would disapprove.

· They believe their parents would disapprove.

· They feel like their friends and peers would think it’s uncool.

· They believe they’d get caught, either by their parents or by the police.

What is Straight Up?

Straight Up is a youth activity guide to prevent underage drinking. The activities in the guide aim to engage youth in creating permanent community change, rather than focusing on youth behavior.

How does it work?

Straight Up is organized like a textbook, with short activities and worksheets.

If you're in Portland, Maine: 21 Reasons staff can come do an activity with your class or youth group. Or you can implement activities on your own and apply for a minigrant from 21 Reasons.

If you're outside of Portland, Maine: Keep checking the 21 Reasons website. Straight Up will likely be available statewide soon.

FMI: Jen Hodsdon 21reasons@mcd.org or 207-773-7737