Friday, April 17, 2009

10 realities not reflected in the song "I love college"

10 Realities Not Reflected in the Song “I Love College”

This is song by Asher Roth which is receiving a lot of play on radio, TV, and online--especially in programs geared towards young adults.

The song “I Love College” portrays concerning messages about high-risk alcohol use and its role in college life. High-risk drinking is a behavior which negatively impacts the health, safety, and success of many of Maine’s (and our nation’s) college students and communities.

While college drinking is an issue which warrants attention and evidence-based prevention and intervention strategies, it should be noted that the frequency and extreme nature of the alcohol use and related behaviors depicted in the song “I Love College” reflect the behavior of the minority, NOT the majority, of college students.

You may preview the music video at:
http://www.mtv.com/videos/asher-roth/339182/i-love-college.jhtml

You may read the song lyrics at:
http://www.elyricsworld.com/i_love_college_lyrics_asher_roth.html

Reality #1: 6 out of 10 students reported they had not had 6 or more drinks per occasion when (and if) they drank alcohol in the past month. 25% reported they had not consumed any alcohol in the past 30 days.*

This means that the song’s lyrics which make it seem like college students typically drink to the point of intense intoxication and/or passing out is not the reality- MOST never drink enough to get to this point.

Reality #2: 8 out of 10 students reported drinking alcohol on 5 or fewer days in the past 30 days.*

This means that the song’s lyrics which make it seem like college students drink heavily 2 or more times a week is not the reality of what MOST college students do.

Reality # 3: 8 out of 10 students reported that when (and if) they drank in the past 30 days, they typically took one or more measures to reduce their risk of becoming intoxicated- such as not drinking on an empty stomach, alternating between alcoholic and non-alcoholic drinks, limiting themselves to one or fewer drinks an hour, and keeping track of how many drinks they consumed.*

This means that the song’s depictions about competitive drinking are not reflective of what most college students are doing when (and if) they drink– and especially not at the frequency the song portrays.

Reality #4: 8 out of 10 students reported that in the past 30 days they had chosen not to drink alcohol at a party where it was present.*

This means that the song lyrics which make it seem like everyone at parties is really drunk is not accurate.

Reality # 5: 8 out of 10 reported they had not chugged alcohol in the past 30 days. 9 out of 10 had not funneled alcohol in past 30 days. Only 2 out of 10 reported playing table-top drinking games (i.e. beer-pong, beer-die, Beruit) on a weekly basis. About 50% do not regularly play these table drinking games: 25% of students reported never playing, and another 25% reported only playing a few times a year.*

This means that MOST college students are not engaging in competitive drinking when (and if) they use alcohol.

Reality #6: 8 out of 10 students reported that they had not consumed alcohol at a fraternity or sorority house in the past 30 days.*

This means that the song and video’s depiction of an Animal House -reminiscent frat party is not the setting MOST college students regularly drink alcohol in- if they drink at all.

Reality #7: 7 out of 10 students reported that the use of alcohol had not interfered with their academic performance.*

MOST college students don’t let drinking interfere with their efforts to work towards graduating.

Reality # 8: 8 out of 10 students reported they had not used marijuana in the past 30 days.*

This means that the lyrics which make it seem like most college students smoke pot regularly simply is not a reality.

Reality # 9: Most students – about 8 out of 10- reported they had not had sex in the past year with someone whom they were not previously in a relationship with.*

This means that the promiscuity referenced in the song is not behavior most college students typically engage in.

Reality # 10: Most students – over 9 out of 10- reported they had not gambled in the past 30 days.*

MOST college students don’t engage in poker despite it being shown as part of “college life” in the video.


* Based on preliminary analysis of a student survey conducted in 2008 which had over 6,000 Maine college students respond

For more information about college drinking, how to reduce it, or Maine’s Higher Education Alcohol Prevention Partnership, please e-mail HEAPP’s Director Becky Ireland at Rebecca.Ireland@maine.gov

Thursday, April 16, 2009

Teen Star Fights Underage Drinking

Among all of the confusing messages that youth get through mass media, it’s nice to see a teen icon speaking out against underage drinking.

Miley Cyrus is a 16-year-old singer and star of the Disney show Hannah Montana (and daughter of country singer Billy Ray Cyrus). The young entertainer, who performed on last night's American Idol results show, decries Hollywood producers' lack of attention to underage drinking.

Giving one obvious example, the 16-year-old Disney star tells Glamour magazine, "At one of my very first awards shows I ever did, there was a bottle of vodka in my gift bag." She goes on recalling, "No one cared that they were giving this to a 12-year-old."

We love it when celebrities use their powers for good!

Friday, April 10, 2009

Alcopops and parents

More than one half of adults believe that alcopops promote underage drinking. That’s the result of a recent study by the Charles Stewart Mott Foundation.

Alcopops are sweet, flavored alcoholic beverages that look and taste like soda, tea, punch, or lemonade. The labels on these drinks can be confusing, and even though they often have a higher alcohol content than beer, the product packaging may not even be clear that there is alcohol inside.

According to the survey, most adults support stricter laws regarding alcopops.

For more information about how alcohol is marketed to youth, visit the Center on Alcohol Marketing and Youth.

via Forbes Online