The winners of this year's Free the Bowl Contest have been announced!
In response to an avalanche of alcohol ads that appear during the Superbowl, the Marin Institute sponsored a contest in which youth produced ads promoting a "free the bowl from alcohol advertising" message.
This contest is timely: the 2009 Superbowl advertising lineup included beer ads that featured talking horses, a circus and clowns, summer parties, and slapstick comedy. These alcohol advertisements were intermingled with ads for PG-rated movies, theme parks, sugared breakfast cereal, and soft drinks.
The three winners' ads are below:
First prize winner Jeremiah Golden of New Hampshire, video:
The submission from second prize winner Jonathan Reed of California:
And from third prize winner Eric Shaughnessy, from Maryland:
Monday, February 2, 2009
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