Monday, February 2, 2009

Free the Bowl Winners!

The winners of this year's Free the Bowl Contest have been announced!

In response to an avalanche of alcohol ads that appear during the Superbowl, the Marin Institute sponsored a contest in which youth produced ads promoting a "free the bowl from alcohol advertising" message.

This contest is timely: the 2009 Superbowl advertising lineup included beer ads that featured talking horses, a circus and clowns, summer parties, and slapstick comedy. These alcohol advertisements were intermingled with ads for PG-rated movies, theme parks, sugared breakfast cereal, and soft drinks.

The three winners' ads are below:

First prize winner Jeremiah Golden of New Hampshire, video:

The submission from second prize winner Jonathan Reed of California:

And from third prize winner Eric Shaughnessy, from Maryland:

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