Tuesday, December 1, 2009

Football season? Time to free the bowl!

That's the Super Bowl, you know. The Marin Institute has once again launched a campaign encouraging kids to submit anti-alcohol ads in opposition to the tsunami of beer and alcohol advertising that happen during the Super Bowl. The contest is called "Free the Bowl."

In this year's contest Big Alcohol is personified as "Big Al:"

Marin Institute has launched its second annual, nationwide anti-alcohol-advertising contest, FREE the BOWL™. This year's theme is to "Free the Bowl from Big Al," (a.k.a Big Alcohol), as youth contestants will identify where they see the negative influences of Big Al in their lives.

The contest for youth and young adults from ages 10 to 25 seeks original anti-alcohol-ads 30 to 60 seconds long to counter excessive alcohol advertising and marketing. The alcohol industry watchdog launched the contest at www.FreeTheBowl.com today and will use the site as well as YouTube to showcase video entries. The contest deadline is January 25, 2010, two weeks before the Super Bowl, the biggest alcohol advertising and inebriation day of the year. This year groups may compete, such as high school or college classes.

Are you thinking of making a Free the Bowl ad? Check out last year's winners.

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