Tuesday, February 9, 2010

Superbowl XLIV

Well, Superbowl 44—along with all of its hype and overconsumption—is finally over. What do the numbers bring us on this Tuesday after the Big Game?

325,500,000: Gallons of beer drank by Americans on Superbowl Sunday (source).

100,000,000: The number of estimated viewers of Super Bowl XLIV (source).

80: The percentage of the general public that believes that alcohol advertising influences youth to drink alcoholic beverages (Source: Bureau of Alcohol, Tobacco and Firearms, Executive Summary of Findings of Research Study of the Public Opinion Concerning Warning Labels on Containers of Alcoholic Beverages (Washington, DC: BATF, 1988))

60: The percentage of US households that tuned into the game (source).

43: The percentage of 18-24 year olds who watch the Super Bowl (source)

10: The number of times an alcohol ad has won the USA Today Superbowl Ad Meter contest. For the past two years, however, the winners have been snack foods instead of alcohol!

10: The number of alcohol commercials that aired during the game (source: staff count)

3: The age of a local dj’s child who announced, after watching a commercial, “I love beer!” (source: 2/8/10 WJBQ97.9 morning show)

2: The number of winners of the 2nd Annual Free the Bowl Contest. See winners here.

1: Anheuser Busch InBev was once again the biggest advertiser during this year’s Superbowl. They purchased five minutes of advertising time (source), at an estimated cost of $27 million (source).

For more information about alcohol marketing and youth, check out CAMY and the Marin Institute.

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