Maine colleges taking action to prevent alcohol harm

We applaud the efforts of Colby, Bates, and Bowdoin Colleges to take preventative steps to decrease the negative effects of underage drinking and high risk drinking on their campuses.

The Minimum Legal Drinking Age of 21 was set back in 1984 to reduce the death toll from high risk drinking in youth and young adults. This is now considered one of the most successful public health policies in United States history saving an estimated 900 lives/year. Youth drinking rates have also steadily declined over this period of time as youth’s access to alcohol through only slightly older siblings and friends has been stymied.

The good news for educators is that, if they’re determined to make a difference, they can. A new report out by Children’s Hospital Boston says that when tough campus policies are consistently enforced, they “can reduce underage drinking and heavy episodic drinking on campus - without a ‘compensatory’ rise in marijuana use.”

By creating and enforcing rules against underage drinking, colleges are helping young people develop social skills without drinking, as well as teaching them to respect the law. More importantly, by waiting to consume alcohol until after 21, youth and young adults will be less likely to have negative alcohol outcomes—like injury, dependency, and other physical and mental health consequences.

“Magic drink” just an illusion

Fox News reports that a French product, Outox, is claiming to reduce reduce drunkenness and hangovers. It sounds like a miracle for over-imbibers of the legal drinking age. Could this product really work?

A study by the Institute for Legal Medicine in Innsbruck, Austria, has found that that it doesn’t. The research shows that Outox might delay absorption of alcohol by the body, but cannot change the rate at which the body processes alcohol.

In other words, any alcohol that you put in your body stays in your body—regardless of any magic drink that you might wish could help.

To safely enjoy alcohol, and prevent over-intoxication and subsequent hangovers, adults over 21 should follow these tips offered by Party Smarter:

Plan - Where are you going? Who are you going with? How are you getting home?

Prepare - Eat, drink water, and make sure you take just enough money to have a good time. Leave the credit cards at home!

Pace – Limit how much you drink in a night.

In the news: "Icing" trend

We’ve seen a few articles recently, from both Time magazine and the New York Times, about a new trend called “icing”. Essentially, it’s a drinking game that involves men (“bros”) surprising other bros by handing them an alcopop – the person then has to go down on one knee and chug the entire drink at once. If the dude already has a bottle with him, the guy originating the “icing” must drink both bottles. As the Time article mentions, if you refuse to play, you’ll lose credibility with your friends. The author of the Time article talks about this ironically, but it’s not hard to see that some people could take it seriously.

There’s been some question as to whether this is a new marketing technique by Diageo (the parent company), although they have denied it. Even if it wasn’t dreamed up by the advertising execs themselves, those who join thinking it’s all in fun end up being used to virally market a product. And there are several other issues - as 21 Reasons staffer Jen says, “…the sexism of humiliating a guy by making him drink a “girly” drink on his knees, the binging-DUI-open container aspect…”

Essentially, although it sounded like a bogus trend to us at first, it appears that the game has gained a following, and parents and those who work with teens should be aware that it promotes unhealthy drinking: the alcopop must be chugged immediately, regardless of the situation that the “ice-ee” finds himself in—and the game could require two or more drinks in a row. For an average-sized male, that could put them dangerously close to exceeding the legal driving BAC.

Not only that, but the game has ties to pop culture icons in addition to the college party scene, making it potentially more appealing to teens.

UPDATE: As of last weekend, Ad Age is reporting that the Bros Icing Bros website has been taken down, mostly likely due to a push by Diageo. Although Diageo’s statement said that the game “does not comply with our marketing code”, they didn’t mention much about the potential that the game has to increase unhealthy drinking. And while it’s great that they’re distancing themselves from this trend, it seems like they might be more concerned with copyright infringement and the fact that the game “disparages” the alcopop rather than the dangerous drinking behavior the game promotes.

Portland Police and local bars partner up for prevention

Regarding youth and underage drinking:

As seen recently in the press, there is a new initiative launched by the Portland Police, Portland Downtown District, and the Night Life Oversight Committee. While these plans were hatched many weeks ago, the press conference in Monument Square served as an appropriate backdrop.

All of us at 21 Reasons are saddened by this recent tragedy, which is one more example of the incredible damage that can result when young people are exposed to alcohol.

The vision of 21 Reasons is to build a community where youth are alcohol-free. This is because young people’s brains are still developing; they simply aren’t wired yet with the impulse control or judgment to handle the influence of alcohol.

21 Reasons is proud to partner with the Portland Police Department and the Night Life Oversight Committee to help realize our vision—and theirs—for a safe and legal Old Port.

As part of our partnership, we offer a variety of resources and support for Portland alcohol licensees, including signage, low-cost seller-server training, and a resource guide that explains laws and best practices for liquor licensees. In addition, we host a website, MaineBAC.org, that aims to reduce high risk (binge) drinking among young adults.

We hope that this tragedy will help raise awareness that the dangers of underage and high risk drinking go far beyond drinking and driving. Two thirds of underage alcohol-related deaths have nothing to do with automobiles. It is more likely that youth who drink will die from unintentional injuries—such as drowning, falls, burns—or death from homicide or suicide.

Beyond the mortality statistics, youth who drink alcohol experience adverse effects in brain development, and are at an increased risk for developing alcohol use disorders as adults. Alcohol also plays a role in youth depression, sexual assaults, vandalism, and other violence.

This tragedy is one more sad illustration of the importance of preventing underage and high risk drinking, and how we all need to do a better job—not just alcohol establishments, but also parents and other adults—in making sure underage youth do not have access to alcohol.

What's a binge?

Binge drinking is the consumption of four or five alcoholic drinks per occasion (depending on the drinker’s gender). The CDC just released a video about binge drinking that describes some myths and realities, and gives community prevention strategies.

In addition to the excellent information shown in the video, I would like to add that excessive consumption sets a bad example for youth and young adults, who are looking to adults to set the standards for behavior.

The New York Times published the following editorial on June 30, taking a closer look at the Amethyst Initiative and the legal drinking age.

This piece makes the important point that binge drinking has risen among college-attending young adults, while it has fallen among their non-college-attending peers. Perhaps the drinking age is not the problem.

Editorial

Binge Drinking on Campus

Published: June 30, 2009

College presidents who have been blaming drinking-age laws for drunkenness at their schools had better look at their own policies. While the amount of binge drinking — downing five or more drinks in a row — remains high at colleges, it has dropped sharply among people of the same age who do not attend college.

Last year, more than 100 college presidents and chancellors called for reconsidering the legal drinking age, which was raised to 21 by all states during the 1980s.

Their reasoning seemed to be that by making it illegal for most college-age students to drink, the laws had inadvertently made it more likely that students would engage in clandestine — and difficult to supervise — binge drinking. There was some talk that the minimum age for drinking should be reduced back to 18.

Now comes new evidence that the age-21 requirement has been generally effective in reducing binge drinking — except among college students. That was the conclusion of a study by researchers at the Washington University School of Medicine in St. Louis, published in The Journal of the American Academy of Child and Adolescent Psychiatry.

The study, based on information collected over a 27-year period by the National Survey on Drug Use and Health, found that binge drinking by men between 18 and 20 years old who did not attend college dropped by more than 30 percent over that period but remained statistically unchanged among similar-aged men on campus. There was no difference between college and noncollege women in the 18- to 20-year age group but a big upsurge in binge drinking by older college women.

Just why the college crowd continues to drink so heavily is not clear. Students are less likely to live with parents or spouses who can ride herd on their drinking. Most have older friends who can legally buy alcohol. Fraternities and sororities may also foster irresponsible drinking. Whatever the causes, the solutions almost certainly lie mostly within the colleges — perhaps with better counseling or stronger bans on under-age drinking — not by lowering the legal drinking age.

Binge drinking on the rise in France and England

The French government is in the process of raising the Minimum Legal Drinking Age from 16 to 18; this would bring French laws into line with most of the rest of Europe.

The bill is part of a larger piece of legislation addressing health, and would not only stop beer and wine sales to youth under 18 (they are already banned from purchasing spirits and liquor), but would also outlaw open bars—which are linked to binge drinking—and outlaw the overnight sales of alcohol at gas stations.

While total alcohol consumption has fallen almost 50% in France over the past fifty years , the amount that young people drink has been steadily increasing.

The number of alcohol-induced hospitalizations for minors under age 15 grew 50 percent between 2004 and 2007

Other changes could be on the way for European drinking habits as well: Britain’s Chief Medical Officer Sir Liam Donaldson would like to set a minimum price on alcohol sales in the UK . The proposed price would be £1 for restaurants and pubs (about $1.45) and 50p in stores (about $0.73). Prime Minister Gordon Brown is not enthusiastic about the plan, despite the fact that binge drinking in England is also on the rise.